He’s a hip-hop star who wouldn’t be a hip-hop star without the Internet. He has the tunnel vision of a hard-core gamer or a programmer, someone who can wire into an interface and shut off his perception of time’s passage — someone who feels more comfortable doing that than he does living in the world.

Everything becomes your instrument.

I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don’t have that insight so they can get some of the advantage of that insight that makes them feel a certain way or allows them to do a certain thing. I think that a lot of the folks on the Macintosh team were capable of doing that and did exactly that. If you study these people a little bit more what you’ll find is that in this particular time, in the 70’s and the 80’s the best people in computers would have normally been poets and writers and musicians. Almost all of them were musicians. Alot of them were poets on the side. They went into computers because it was so compelling. It was fresh and new. It was a new medium of expression for their creative talents. The feelings and the passion that people put into it were completely indistinguishable from a poet or a painter. Many of the people were introspective, inward people who expressed how they felt about other people or the rest of humanity in general into their work, work that other people would use. People put a lot of love into these products, and a lot of expression of their appreciation came to these things. It’s hard to explain.

I simply like triple digit numbers with all the things I’m involved with, the cost of making the Apple 1 was around $540 or there a bouts and we agreed on the best markup, retail price above the cost of building it, which worked out to $666. Jobs then tacked on the 66 cents to make it an eye-catcher price for the ads with the sale and promotion publications of it to the public.